Ad Council Campaign Launches Toothsavers Gaming App

toothsaversIn an effort to inspire children to brush their teeth for two minutes, twice a day, the Ad Council and the Partnership for Healthy Mouths, Healthy Lives recently announced the release of the new mobile gaming app Toothsavers.

The mobile device game, created on behalf of the Kids' Healthy Mouths campaign, calls for children to rescue fairy tale characters from an evil, cavity-creating sorceress who casts a wicked teeth-rotting spell on a fairy tale kingdom.

The American Dental Association and 35 other groups in the dental community formed the Partnership for Healthy Mouths, Healthy Lives, which partnered with the Ad Council to produce the Kids' Healthy Mouths campaign.

"Mobile technology plays a major role in influencing young people's behavior and is a great fit for this campaign," says Peggy Conlon, Ad Council president and CEO. "We're thrilled to release our first mobile game, which represents our ongoing efforts to use technology to promote health, education and well-being. We look forward to using this app to help kids maintain healthy oral health habits, and have fun while doing it!"

The mobile game features a fun and colorful design and includes three key features to help parents and their children learn about the importance of oral health.

The features:

  • In a timed, finger-swipe brushing game, children can save 10 characters from the cavity-creating sorceress.

  • The two-player version of the game allows for kids to "brush" the teeth of their friends and parents when the mobile device is held up to their mouths.

  • The app also offers a real-life toothbrushing companion for kids and parents to keep track of their brushing progress, as well as morning and nighttime reminders.


"Toothsavers is a terrific way to get kids thinking about their teeth from an early age," said Gary Price, Dental Trade Alliance Foundation secretary and CEO. "I look forward to seeing families embrace the app as both a teaching tool and a way to monitor their daily toothbrushing routines."

The mobile game app, geared toward children ages 3 to 6, is available for free in the App Store and Google Play for Android and iOS devices. It is also on the web at 2min2x.org/PlayToothsavers. Dentists may download promotional graphics to post on dental offices at 2min2x.org/adcouncil.org. Members may also promote the app on social media via Twitter with hashtag #Toothsavers.

is a news staff member for the American Dental Association.

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