In the last issue of Dental Success, we provided you with 5 things you should do right away to add value to your practice. This month lets get more specific and take a closer look at your digital marketing as well as in-office communications and discuss what you can do to strengthen them.
Two of the most important words to remember in the area of online marketing are Content and Communication. Not only should you continuously provide new content to engage would-be customers, but you need to also communicate with your current established patients in a timely fashion. Here are some tips to keep in mind and begin practicing asap.
Always Refresh Your Website And Blog
Always add new, original, exciting and timely content to your site and blog. A good rule of thumb is to post new items about three times per week.
Compile And Post Customer Reviews
Gather up your positive online customer reviews from Yelp, Facebook and Google - as well as your own site and any other sites - and make sure your established patients and potential patients see them. Create a reputation management page on your website to make it easy for your patients to leave a review. Also, post the reviews and news items regularly on Facebook and also ask your patients to share the postings with their friends.
Know Your Website Stats
Be sure to have a good understanding of Google Analytics so you can assess your website and blog data and activity periodically. You can also use this tool to adjust and update your website information toward what your readers like the most.
Update Your Inner Office Communications
Train your staff to always answer the phone during office hours and never use an answering machine during this period. Be sure that your staff is also trained in communicating in a timely and friendly manner with patients by returning after-hour phone calls promptly, checking and returning emails as soon as possible and making follow-up calls to patients to remind them of their upcoming appointment as well as see how they did following their last visit.
These tips will help as you continue to operate and grow a successful dental practice. In today's climate staying on top of your online and in-office communications is imperative. Good luck!
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Founder Ray Spotts has a passion for all things natural and has made a life study of nature as it relates to health and well-being. Ray became a forerunner bringing products to market that are extraordinarily effective and free from potentially harmful chemicals and additives. For this reason Ray formed Trusted Health Products, a company you can trust for clean, effective, and healthy products. Ray is an organic gardener, likes fishing, hiking, and teaching and mentoring people to start new businesses. You can get his book for free, “How To Succeed In Business Based On God’s Word,” at www.rayspotts.com.