George Orwells 1984 is a work of science fiction, but forces are at work that are bringing it ever closer to becoming a reality. Not only do many retail products carry GPS microchips that allow manufacturers to trace their products for market research, but its already in the works to begin rolling out prescription medications that have implanted chips to track data that can even be sent to the patients cell phone. So, whats the next step that big brother has planned for us? Making RFID (radio frequency identification) embedded chips directly into food products.
Dubbed NutriSmart and developed at the Royal College of Art in London, the system plays on the idea that it can better track the food supply, but it also has a great potential to desensitize citizens to their eating practices and food interaction in general. If these tags can be used to monitor patients intake of medications, its probably safe to assume that such monitoring and suggestive actions could be applied to the food system as well.
If that wasnt bad enough, research has also been published in the Journal of Clinical Endocrinology and Metabolism in regard to a new drug that blocks cortisol (a hormone responsible for stress) and appears to alter patients memories and minimize their recollection of negative events. If bad memories can potentially be erased, theres surely a chance that other memories or functions can be blocked or altered as well.