Dentists are quick to point out that these organic juices have sometimes just as high sugar content as sports drink and the effect can be seen in the dental chair increasingly. Between 1989 and 2008 the average consumption of sugar-based beverages increased by 60 percent in the age group six to 11. The percentage of children consuming them grew 79 percent to 91 percent during that time period. The production in the U.S. for sugar-based soda pop is staggering. The beverage industry produces 10.4 billion gallons of soda pop each year. This is enough to serve every American a 12 ounce can every day for a whole year.